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We are passionate about marketing in the aptly named ‘mysterious orient’. We want to be Your Digital Guide to do Business in China. As a prerequisite condition, these pilot cities usually own free trade zones (FTZs), comprehensive bonded zones (zones), and act as logistics hubs with trading partner countries. To fuel this engine of China’s import and export growth, Premier Li Keqiang reiterated the government’s support for accelerating the growth of CBEC and enhancing the country’s international shipping capacity in the 2020 Government Work Report. Many interesting questions However, this in changing. The … L'e-commerce cross-border est le pendant coté commerçant du shopping cross-border coté client. For example, Hangzhou CBEC Pilot Zone, the first CBEC pilot zone in China, hosts established import e-commerce platforms (like Tmall Global, NetEase Kaola, and JD Worldwide), export e-commerce platforms (Jollychic and club factory), third-party payment platforms (Alipay), logistics companies (EMS, SF Express), and other enterprises providing supporting services, such as credit insurance, for CBEC businesses. Toothpaste in China : a $4.8 billion Market, Search Engines Market Share in China 2020. It sets lower entry standards for overseas brands to benefit from the Chinese market, as the platforms help them to develop marketing strategies, sales channels, and product mix based on their better understanding of Chinese consumers. Do you want to know more about the technicalities of operating on cross border e-commerce in China? Number of cross-border online shoppers in China 2016-2020. To be noted, under the CBEC retail importation program, the imported retail goods have to fall under the “List of Goods under Cross-border E-commerce Retail Importation” (2019 version), which is also dubbed a ‘CBEC positive list’, limited to personal use, and must satisfy the criteria stipulated in the tax policies for CBEC retail importation. For a visualization of the ecosystem, please see the image gallery below. What is the difference between China’s CBEC pilot zones and pilot cities? In fact, over the last several months, the government has been rolling out policies, including adding new CBEC pilot zones and pilot cities for CBEC retail importation, extending the CBEC retail import list, and lowering tax and tariffs, in a bid to boost CBEC: This article aims to provide you a holistic look at China’s CBEC world. This article is adapted from “Cross Border e-Commerce in China.”In this issue of China Briefing magazine, we offer foreign investors a practical guide to selling to China through CBEC.We begin by introducing the market landscape, before diving in to the sector’s legal and regulatory framework. These shoppers spend an average of $473 each on cross-border purchases. Starting from $468 / Year We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China. Cross-border e-commerce keep growing and is expected to reach a 7.5 trillion RMB volume in 2017; 58 million users in China are expected to engage in cross-border transactions in 2017; Cross-border e-commerce market is very fragmented as opposed to local e-commerce market; Cross-border shoppers make frequent purchases between 300 RMB and 1,000 RMB On the one hand, China is promoting the cross-border e-commerce channel and lowering tax rate; on the other hand, China is imposing a lot more regulations on the technical integration and data transparency. China is a key market for cross-border e-commerce as it transitions to a consumption economy fueled by a growing middle class and unlocked spending among rural populations: • China’s middle class is expected to reach 630 million by 2022. • Concerns about product safety feeds demand for imported goods with perceived better quality control. It’s a very good perspective for cross-border e-commerce and many platforms are gaining in popularity. For example, Hangzhou is the city where Hangzhou CBEC Pilot Zone was established. Top import cross-border e-commerce platforms in China include: 1. As we mentioned above, retail imported goods have to be on the “List of Goods under Cross-border E-commerce Retail Importation”. To optimize it, your e-reputation must be irreproachable. Le Cross border e-commerce est simplement l’importation de bien venant de vendeurs de pays étrangers. Sorry, your blog cannot share posts by email. Netherlands Consulate-General Shanghai | Guidebook China Cross-Border E-Commerce Page | 7 1.INTRODUCTION TO CROSS-BORDER E-COMMERCE In emerging markets, especially with a huge domestic market such as China, consumers may face difficulties when searching for affordable imported goods in their local retail stores. The positive list is expected to continue to expand as the government improves the CBEC regulatory system and domestic consumer demand grows. According to the STA Announcement on Issues Concerning the Levy upon Assessment of Income Tax on Retail Export Enterprises in CBEC Pilot Zones (STA Announcement [2019] No.36) released in 2019 and taken effect January 1, 2020, for the in-zone e-commerce export enterprises that meet certain criteria – corporate income tax (CIT) can be levied upon verification. In most case, brands are rejected by Tmall (85%). Ce site de e-commerce cross border travaille avec plus de 5000 marques sélectionnées dans plus de 80 pays à travers le monde. This figure will considerably improve in the next 5 years. The China cross border e-commerce market is expected to grow significantly. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. businesses establish, maintain, Following this growth, government announced it’s will want to close them, which had retailers were very worried. China, is called: cross-border e- commerce1 (CBEC) retail import. Currently, Chinese cross-border e-commerce is growing at an estimated annual rate of 20-30%. E-commerce in China has become part of Chinese consumers daily life. Please contact the firm for assistance in China at china@dezshira.com. Marketing news and analysis for CEO, Entrepreneurs, and Top Managers. E-commerce in China has become part of … ¿what is the best strategy for selling them in China? The CBEC pilot zones have been pivoted as the ideal home for manufacturing companies, e-commerce export enterprises, e-commerce platform companies, logistics enterprises, and financial service firms. What is the pilot program of CBEC retail importation? « Bonded warehouse »:  These warehouses are warehousing facilities dedicated to storing overseas goods. In a move to facilitate CBEC import and export, local CBEC pilot zones are exploring innovative breakthroughs in the management of customs clearance, tax collection and management, foreign exchange supervision, cross-border financial services, and logistics. DIGITAL SOLUTIONS: Website creation, development and audit; social media marketing (including WeChat & Weibo); PR; monthly reports and analyzes by our team of experts. The following policies are applicable nationwide: According to the Notice on Tax Collection Policies for Retail of Exports in CBEC Pilot Zones (Cai Shui [2018] No.103) released by the Ministry of Finance (MOF) and the State Taxation Administration (STA) in 2018, in-zone e-commerce export enterprises that have not obtained a valid proof of purchase (like input value-added tax invoice) are still allowed to be exempted from value-added tax (VAT) and consumption tax (CT) when exporting goods if they meet certain criteria. Cross-border E-commerce in China 5 things to know about e-commerce in China: a quick guide for SMEs . Basically, a way for any brands to try out the chinese market. Imported retail goods can be stored at the bonded warehouse established in Hangzhou, for example, in a warehouse in Hangzhou Comprehensive Bonded Zones, and deliver to domestic customers after they place orders through a third-party CBEC platform. This year, from January to February, China’s import and export volume of CBEC retail was RMB 17.4 billion (US$2.45 billion), up 36.7 percent year-on-year, despite the COVID-19 pandemic. Consumers can experience cross-border e-commerce retail services here. My answers is: it depends a lot on your target audience and budget, some apps are more expensive than others Brand Case Study: Pixi. The Hangzhou CBEC Pilot Zone has over ten offline industrial parks for interested companies to settle in. We also maintain offices assisting foreign investors in Vietnam, Indonesia, Singapore, The Philippines, Malaysia, Thailand, United States, and Italy, in addition to our practices in India and Russia and our trade research facilities along the Belt & Road Initiative. Foreign investors who are looking to tap into China’s CBEC market should stay abreast of the latest developments. Growth is however starting to plateau around 17% (still quite a healthy growth rate). Policy makers think that the CBEC trade will help China diversify its trade links in the context of the One Belt and One Road Initiative and reshape international trade patterns amid US-China trade tensions. Over these limits, consumers will need to pay full general import taxes, including tariff, VAT, and CT. It is mainly classified into B2B and B2C. Yangmatou registered over 10.000 daily orders and more than 1 million users. The Chinese government is trying to promote CBEC business to stabilize and promote foreign trade. The Chinese cross-border shoppers are mostly coming from the middle class. Cross-border e-commerce (CBEC) – activities of purchasing or selling products via online shopping across national borders – is gaining momentum in China. First, let’s have a look at what cross border E-Commerce means practically and in terms of shipping. This market will more than double by 2020. Cross-border e-commerce makes up 21% of the total global online trade. Under certain single and annual transaction limits, retail imported goods on the ‘CBEC positive list’ are deemed as duty-free, and the import VAT and consumption tax (CT) are temporarily levied based on 70 percent of the statutory tax payable. En savoir plus. In addition, goods need to be transacted through an e-commerce platform linked with the Chinese Customs network – where the “three documentation” comparison of transaction, payment, and logistics electronic information can be achieved. However, tariff, import VAT, and CT will be levied in full and the transaction amount must be included in the total annual transaction amount. At the micro level, the CBEC pilot zones are also enabling entrepreneurship, connecting domestic small- and medium-sized companies (SMEs) and local industries with the world. Tmall is the most important platform in China, but it’s also reserved for the most successful players. The 2019 version of this list, which has taken effect since January 1, 2020, contains 92 new taxable items compared with the previous version, including frozen aquatic products, alcohol, and consumer goods. (counterfeiting, dangerous goods, food scandals…). We are the top and most visible Web & Marketing Agency for China you will find on the web. This site is also quite accessible to smaller brands hoping to expand to China and is growing quite fast. They call it “six systems and two platforms” – the “six systems” refer to the information sharing system, financial service system, intelligent logistics system, e-commerce credit system, statistics monitoring system, and risk prevention and control system; the “two platforms” refer to the online integrated service platform and offline industrial park platform. China is taking the lead in the cross-border e-commerce segment, and its cross-border e-commerce business model and regulatory measures might be extended and duplicated to more countries within the RCEP region," said Zhang. Currently, the bonded warehouse mode involves two customs supervision codes – 1210 and 1239. To fuel this engine of China’s import and export growth, Premier Li Keqiang reiterated the government’s support for accelerating the growth of CBEC and enhancing the country’s international shipping capacity in the 2020 Government Work Report . Cross border e-commerce is defined as import and export activities of cross-border trade conducted through e-commerce methods by transaction subjects from different customs borders. Players in the Chinese Cross-Border E-Commerce (CBEC) Ecosystem China’s e-commerce has a unique landscape and ecosystem. China’s National People’s Congress is currently reviewing the draft E-commerce Law, which includes a special chapter on cross-border e-commerce. Yangmatou offers a big range of goods on its site but it is focused primarily on the most popular categories:  baby products, beauty products, nutrition products, clothes, shoes, and handbags. What is Tmall Oversea Fulfillment? Please feel free to comment and share our articles ! This year, China’s Singles’ day set a new record with US$30.8 and 27% growth when compared to last year. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. How to start my e-commerce business in China with Small Budget? In this scenario, consumers place an order through CBEC websites, then overseas suppliers or sellers directly deliver the products to China by post or express, mainly by air. Besides, the regulation of the cross-border goods is stricter and retailers have to inform the consumer about all the characteristics of the products they sell. WeChat store is the best and most effective tool. Required fields are marked *. Distribution of Kaola.com users in China … So, there are no requirements for license approval, registration, or record filing for first-time importation. Haitao, as cross-border e-commerce is known in China, is a $1.8 trillion business involving 211 million shoppers in the country. This year, the global online trade is expected to grow to a whopping $1.4 trillion.Cross-border e-commerce accounts for roughly 21% of that. 3. Pilot cities which joined the program of China’s CBEC retail importation usually overlap with CBEC pilot zones geographically. If you open the app, you have access to a store as well as visual, influencers, reviews etc. China betting on cross border e-commerce Cross-border e-commerce (CBEC) – activities of purchasing or selling products via online shopping across national borders – is gaining momentum in China. This app is a bit similar to Instagram with Chinese characteristic. In January 2020, China added 50 cities and the whole Hainan island into the pilot program of CBEC retail importation. It is more commercial. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Cross border e-commerce is defined as import and export activities of cross-border trade conducted through e-commerce methods by transaction subjects from different customs borders. GMA analyze Marketing trends and give to professionals the best Tips to succeed in China, with a focus on fast-moving Digital World. In the past six years, the proportion of China’s CBEC exports in the country’s total foreign trade jumped from 2.2 percent to 11.25 percent. Cross-border insights: 1. CBEC retail imports are regulated as items imported for personal use and can’t be re-sold. Investing in online advertising and creating quality content will help you develop your e-reputation. Here are the 14 most commonly asked questions (and answers) about cross border e-commerce! Another effective alternative to these platforms is WeChat Stores. But the e-commerce service providers, or the logistic companies as the case maybe, will act as the withholding agent and pay tax on behalf of individual customers. For instance, the Hangzhou CBEC Pilot Zone has taken the lead in innovating the management mechanism. If you register to this service, you send your product to Alibaba oversea warehouse and tmall will take care of the rest. But they are different. Update April 8th, 2019: new Cross-border e-commerce regulation brings tax reduction. As China has been putting much effort into upgrading its manufacturing infrastructure, it is seeking opportunities to export products with higher value and margins. As one of the major platforms expanding the spillover effects of the China International Import Expo (CIIE), Hongqiao Pinhui, the Hongqiao Import Commodity Exhibition and Trading Center, provides over 5,000 kinds of products from more than 500 brands, 70 percent of which are exhibitors at the CIIE in Shanghai. The 5 th Global Cross-border E-commerce Summit, under the framework “New Tides in Qiantang River, Digital Trends along the Silk Road”, was held on November 24 and 25 in … Cosmetics and beauty products are very popular on this app. Hello Mgolo, T h e boom in China cross-border e-commerce has been dramatic and exponential. Pour faciliter les échanges la Chine a mis en place des zones d’échange relatives au « Cross Border E-Commerce » (CBEC) permettant des transactions et une logistique simplifiées. Learn how we helped Feelunique scale its e-commerce operations, starting with a China-optimized cross-border e-commerce website, mobile app, and WeChat mini-program, and later expanding to Tmall, JD.com, etc. China is not a country for Cheap Company . Share: Welcome to the age of social retailing. SEO: The optimization of your referencing will be essential, our team of specialists will take care of your e-reputation, the management of your social networks while setting up an SEO / SEM campaign allowing you to gain places in the ranking of the Baidu Chinese search engine. Let’s schedule a call so we can talk strategy more in-depth and see what would work for your handbag & purse brand , Your email address will not be published. The cross-border e-commerce market is expected to reach 7.5 trillion RMB in 2017 (this includes both B2C and B2B cross-border e-commerce). Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market. We are a Digital Marketing Agency based in Shanghai. LEAD GENERATION: Our teams are professionals in lead generation. 1210 refers to “online shopping bonded import mode” and is only applicable in CBEC retail importation pilot cities; 1239 refers to “online shopping bonded import A mode” and is applicable in other cities not in the CBEC retail importation program. All our Update & Tips about Business in China, Scan the Qr Code and get the best of on Wechat, Designed by Elegant Themes | Powered by WordPress. Hello, I would like to know which app is the best to market my purse brand from Latin america. They Trust Us. We are specialists in: E-REPUTATION: Primordial before launching, we work together on your unique selling point, then on the social networks and with the help of PR, we make sure that your image on the networks is totally clean and reliable for the Chinese users. Chinese consumers often feel that products purchased via cross-border e-commerce platforms guarantee a higher level of quality and offer protection against counterfeit goods (examples include infant milk formula, cosmetic products, handbags etc). Meanwhile, it builds up CBEC enterprises’ credit database and risk prevention and control systems, and provides enterprises with more innovative services in financing, guarantee, foreign exchange settlement and sale, and intelligent logistics. What is China’s CBEC pilot zone program? Brands now engage customers and personalise shoppers’ experience through social media in a stiff competition for the consumer dollar. Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Faced with pressure from conventional retailers at home, and the loss of tax revenue, the government is now looking at … What is the import duty and tax liability? Kaola.com, a website, launched in 2015, is today the most important cross-border e-commerce platform in China. CIT will be assessed and levied with a taxable income rate of 4 percent, namely: Further, if the enterprise meets the conditions of preferential policies for a small low-profit enterprise, the enterprise can enjoy the applicable preferential CIT policies for small low-profit enterprises on top of the aforementioned treatments. Tmall has recently launched its Tmall Oversea fulfillment specially targeting small and mi-size brand with low awareness in China and small budget. In addition, the CBEC can also help foster new industrial chains like cross-border logistics, cross-border financial payment, and supply-chain finance, adding impetus to China’s economic growth. They want quality and foreign products as a synonym of quality. You have clearly a significant opportunity to do cross-border e-commerce in China. For more information see : Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market. The practice assists foreign investors into China and has done so since 1992 through offices in Beijing, Tianjin, Dalian, Qingdao, Shanghai, Hangzhou, Ningbo, Suzhou, Guangzhou, Dongguan, Zhongshan, Shenzhen, and Hong Kong. 8 Platforms to Promote Your Business In China (update 2020). China Cross-border e-commerce platforms have been expanding rapidly and have gradually been replacing the traditional models such as haitao or daigou (people buying a product tax-free overseas and then re-selling it in the local market). Besides, payment is made extremely convenient and fast to encourage impulse purchase. Meanwhile, the number of end users in China engaging in cross-border transactions. Cross-border e-commerce (CBEC) – activities of purchasing or selling products via online shopping across national borders – is gaining momentum in China. For goods mailed into the country by individuals, the electronic information of which can’t be accessed by Customs – the parcel tax will be levied. Why? By far, the State Council has approved five batches of 105 comprehensive pilot zones for cross-border e-commerce (CBEC pilot zones), covering almost all the provinces except for Tibet. Le marché du e-commerce transfrontalier en Chine devrait connaître une croissance significative dans les prochaines années. Different from general trade, China’s CBEC retail importation program is designed to make it easier to import certain foreign goods for Chinese consumers’ personal use, in order to satisfy the growing domestic demand. The consequence of this type of warehouses was the rapid growth of cross-border. It is expected that China will scale-up favorable policies to support the growth of CBEC as well as roll-out further measures to regularize CBEC. For a single transaction exceeding a certain limit – RMB 1,000 (US$141.3) for mailed item from abroad or RMB 800 (US$113) for items from Hong Kong, Macao, or Taiwan, goods must be cleared and subject to general import taxes (Tariff, VAT, and CT), or they will be returned. In the end, on January 1st, 2017, the government announced that they wouldn’t close the warehouses. Chinese Cross-Border E-commerce Overview December 6, 2018 China’s e-commerce market is the largest in the world and already represents more than 40% of the total global e-commerce spending. If the income of an enterprise falls under the scope of tax-free income as stipulated in Article 26 of the Corporate Income Tax Law of China, the CIT on such income can be exempted. Previous Article « China Revises Rules of Origin for Some Goods Under CEPA, Effective July 1, Next Article China’s 2020 New Negative Lists Signal Further Opening-Up ». After a consumer places an order, customs clearance and delivery will be carried out immediately from the bonded warehouse. Le ministère chinois du commerce a annoncé que le e-commerce transfrontalier atteignait 6 500 milliards de yuans en 2016 (982 milliard de dollars). It is mainly classified into B2B and B2C. MAU number of major cross-border e-commerce platforms in China 2020, by platform. Time to get yourself a slice of that pie, we say! E-commerce is playing an increasingly significant role in cross-border trade in goods and services. The product will need to go through the customs clearance process to be released to the consumer. China Briefing is written and produced by Dezan Shira & Associates. 4. The CBEC pilot zones are designed to boost China’s import and export businesses (especially export). A vastly growing middle class with increased exposure to the internet … 2. Kaola.com. The platform is relatively new, it was launch in 2014, but, has already a user base of over 25 million people. There are currently sellers from more than 40 nationalities selling their products through the Kaola platform. A thing very astonishing: the largest portion of these shoppers are males. My hand bags have a high quality and are really beautiful. They have more money and are more picky with what they buy. They want better goods for their children and for them. Launched in 2009, Yangmatou is The first mover in China cross-border e-commerce. To Partner with us it is here. If the customs value of a single product exceeds the single transaction limit of RMB 5,000 (US$729) but less than the annual transaction threshold of RMB 26,000 (US$3,791), the item can still be imported via the CBEC retail channel. We are a pure Digital Agency based in Shanghai. The mechanism can achieve information sharing among customs, taxation, foreign exchange, and other government departments, which largely shortens the period of goods export declaration. With... Having suffered through the worst of the COVID-19 outbreak in the initial months of the year, China now offers... China has faced a deluge of international criticism over its treatment of foreign businesses and the perceived... Dezan Shira & Associates helps The site is a mix between a social media app and an e-commerce platform. 80% of users on XiaoHongShu are women. This indefinitely extends the waiver of the pre-importation registration requirements on specified categories of products, including cosmetics, infant formula, health food, and medical devices, which was originally set to expire on December 31, 2018, as long as the goods are on the ‘CBEC positive list’. Known as cross-border e-commerce, the booming backdoor avenue allows Chinese consumers to buy overseas-manufactured goods online and effectively circumvent the regulatory issues that have stymied access to consumer products from cosmetics to Cognac. Today, Chinese consumers want to know what they purchase. The aim of this website is to inform readers about the market and provide insightful analysis. The demands for better, safer and cheaper products grow at the same time as the purchasing power of the Chinese population. All of this serves to reduce the trial-and … In 2019, the number reached RMB 186.2 billion (US$26.25 billion), five times that of 2015, showing an average annual growth rate of 49.5 percent, according to the official data. How to localize your Luxury Brand to appeal to Chinese consumers? They are young, around 30 years old. Do you have service to join the Tmall TOF (tmall oversea fullfilment ), my cosmetic company would like to try the chinese market? People talk about brands and shop online like never before. There are different platforms popular among Chinese consumers with different challenges and benefits. It’s important for you to understand this before we dig into numbers. Our subscription service offers regular regulatory updates, Individual customers are the import taxpayers. “What is Peppa?” : The perfect marketing campaign? Now the country has a total of 86 CBEC pilot cities as well as Hainan island. Your email address will not be published. Possessing foreign items is not anymore just a symbol of wealth but is part of many peoples life style. Lyfen, how China Snacks Leader sells online. XiaoHongShu aka RED is a little different from the other platforms. Dezan Shira & Associates´ brochure offers a comprehensive overview of the services provided by the firm. Pilot cities which joined the CBEC retail importation program can conduct more convenient import modes like “online shopping bonded import mode” (customs supervision mode 1210) – whereby imported retail goods can be temporarily stored at the bonded warehouse before being delivered to customers. Stay Ahead of the curve in Emerging Asia. Now, all foreign retailers are allowed to sell on that platform. Retailers would be allowed to continue their activities but a new tax on imported products was created. Domestic products are often considered to be inferior to foreign products. Tmall Global, part of Tmall platform and owned by Alibaba Group, is leading the import cross-border e-commerce platform in China. Chinese consumers purchase a lot of goods on cross-border e-commerce but, several categories are clearly more popular the others. JD Worldwide, part of JD.com. including the most recent legal, tax and accounting changes that affect your business. Since April 2019, the parcel tax has been reduced to 13 percent, 20 percent, or 50 percent, depending on the type of goods and can be exempted if the tax is less than RMB 50 (US$7.07). Cross-border e-commerce in China E-commerce worldwide E-Commerce in China Imports to China Alibaba Group Statista Accounts: Access All Statistics. In 2018, the value of China’s cross-border e-commerce trade in goods was around 134.7 billion RMB, of which 78.58 billion RMB was from import. Les réglementations sont spécifiques à chaque pays. CBEC is becoming a more prominent channel for import and export in China. How do enterprises benefit from these programs? Post was not sent - check your email addresses! Your target lives mostly in big cities such as; Shanghai, Beijing, Hangzhou, Guangzhou, and Shenzhen. Webinaire présenté par Investissement Québec International - Cross-border E-commerce – Step Zero to China Most zones are located in coastal regions like Beijing (1), Shanghai (1), and the provinces of Guangdong (13), Zhejiang (10), Jiangsu (10), Shandong (7), and Fujian (6). At the beginning the platform was open only to Australian retailers, so they could sell their products in China. Tmall, the giant of e-commerce, JD, Little Red Book, Yangmatou, Wechat store …. Growth is also present in smaller cities. Chinese consumers are more and more informed. The Chinese ministry of commerce announced that cross-border e-commerce reached 6.5 trillion yuan in 2016. Cross-border e-commerce (CBEC) industry is undergoing major policy changes. China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers. Because many scandals have occurred in China. Since January 1, 2019, the government has increased the duty-free quota on a single transaction from RMB 2,000 (US$291.6) to RMB 5,000 (US$729) and the annual quota per person from RMB 20,000 (US$2,916.2) to RMB 26,000 (US$3,791) for retail imports, according to the Notice on Improving Tax Policies for Cross-border E-commerce Retail Importation (Cai Guan Shui [2018] No.49). 23 Share of products bought on cross-border e-commerce sites in China 2017-2018, by type 24 Share of online shoppers who purchase domestically and cross-border China 2018 E-commerce consumer demographics 26 Number of online shoppers in China 2008-2018 27 Penetration rate of online shopping in China 2008-2018 28 Digital buyer penetration in China 2017-2023 29 Age structure of online … Definition of cross border E-Commerce. The products available on the website have very detailed descriptions to inform the consumer and build trust. It allows sellers to send their products to China without being subjected to commercial import duties or quality control measures. Besides the innovative system and facilitating customs clearance procedures, the government has also rolled out favorable tax policies for in-zone e-commerce export enterprises. Kaola is work as a more traditional distribution network; The platform buy your product and sell them. Notify me of follow-up comments by email. Who are the key players in the Chinese CBEC ecosystem? Xiaohongshu, a social e-commerce platform where China internet users share their “best products” stories. They also said that they plan an annual growth of 30 percent in the next few years with more than 58 million consumers buying via cross-border e-commerce. These are stores hosted within this app that is linked to an official account. The percent of WeChat users that have made purchases from WeChat stores has more than doubled from 15% in 2015 to 31% in 2016. Finally, the evaluation of the results will be important to guide us in the next stages of your development. Meanwhile, Hangzhou is also a pilot city for CBEC retail importation. Marketing China- Smart Tips for Smart Business in China. According to the report of the China E-commerce Research center, males represent 62.6% of cross-border e-commerce shoppers. We can provide you with a location analysis and strategic site selection plan, We can help you structure your China investment, Learn more about China’s strategic advantage for traders, Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Reddit (Opens in new window), Click to email this to a friend (Opens in new window), 46 new comprehensive pilot zones for CBEC, preferential policies for a small low-profit enterprise, China Revises Rules of Origin for Some Goods Under CEPA, Effective July 1, China’s 2020 New Negative Lists Signal Further Opening-Up, Dezan Shira & Associates' Service Brochure, Opportunities for Foreign Investors in China’s Service Industries After COVID-19, An Introduction to China’s Cross-Border E-Commerce Pilot Zones and Pilot Cities, In January 2020, five authorities, including the Ministry of Commerce (MOFCOM), jointly. Then the products can be delivered to consumers by logistic companies. The government allowed the creation of 5 new zones for these « bonded warehouses » in Dalian, Hefei, Chengdu, Qingdao, and Suzhou. To make it simple, it works a little like kaola. In case the transaction does not happen through an e-commerce platform linked with the Chinese Customs network, the inbound and outbound courier operator or postal enterprises will undertake the corresponding legal liability – they will need to transmit the electronic information of transaction, payment, and logistics to Customs, according to the Notice on Work Relating to Improved Regulation of CBEC Retail Importation (Shang Cai Fa [2018] No.486). The two most popular overseas goods are cosmetics and baby products (Baby formula for instance). It has led to strong share price growth of brands that have been particularly favoured by Chinese consumers. and grow their operations. 2. Cross-border e-commerce refers to any online international sale of a product or service whether between a business (retailer or brand) and a consumer (B2C), between two businesses (B2B), or between two private persons or consumers (C2C) through an online marketplace platform such as Taobao, eBay or even Airbnb. The CBEC retail imports can be divided into two modes of operation: Goods are purchased in advance and temporarily stored in a bonded warehouse in China. We help companies wishing to sell on the Chinese market.

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